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RIP: Smash Hits Magazine 1978 - 2006

A real signal of the decline of 'pop' music within the UK and a shift to the more alternative forms of music ranging from R&B, Indy, Hip-Hop and Rap? Who knows, but Smash Hits Magazine is closing down as of February 13th.

Smash Hits Magazine Closing Down (BBC News Online; Thursday 2nd February 2006)

Comments

( 4 comments — Leave a comment )
snesgirl
Feb. 2nd, 2006 12:36 pm (UTC)
well..
initially it was a new thing, one of the original editors was neil tennant I beleive.

Now the market is flooded with specialist music magazine and lifestyle mags ( Heat / OK ? etc ) so Smash hits was loosing market share.

The music industry has changed and the nature of celbirty has changed. RIP smach hits, although I'll miss it less than I did Melody Maker :P

angusabranson
Feb. 2nd, 2006 04:31 pm (UTC)
Re: well..
I grew up on Sounds, Kerrang and RAW magazine. Then when Sounds died I rotated between NME and Melody maker and now am only an occasional NME buyer.
quisalan
Feb. 2nd, 2006 01:03 pm (UTC)
It's actually more to do with a shift in consumer habits of the teenage market: magazines have been heavily hit by the growth of the internet and mobile phones. Essentially, teenagers just don't buy magazines anymore: they'd much rather get gossip texted directly to their phones from newsfeeds.

In the last few years, Teen magazines have lost more than a third of their sales - down from 3.2m in 1997 to 2.1m by the end of 2003. A number of teenage titles have gone bust or shut down, mainly from the 11-15 female segment. This includes magazines like '19', 'Just Seventeen' (I remember that at school!), CosmoGirl (launched c.2003, closing soon I think), amongst others. There's a large list, but I can't remember them offhand. When they do buy, they tend to buy older, more specialised magazine such as NME.

Smash hits is just another victim of purchasing spend, because it's targetted at young teenagers.

Eeer... I read too much marketing gump in my job :).
angusabranson
Feb. 2nd, 2006 04:29 pm (UTC)
The internet has certainly hit a number of magazines hard. From a gamers pov one of the excuses many RPG mag publishers have used over the recent years for closing down titles is that the internet has made them obsolete. Who needs them, they ask, when gamers can read reviews and news for free (and as it happens) online and download or print off scenarios/sourcematerial from the web!
( 4 comments — Leave a comment )

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