But there are also a lot of bands these days which do not have a 'Goth' sound that have decided it's cool to take on the look of the scene and brand themselves with the 'Goth' label whilst sounding distinctly un-goth. I know we've had Goth Pop bands before (The Cure and the last Ghost Dance album are classic examples and a fair amount of Inkubus Sukkubus' material was quite poppy) but they've all kept a nod to gothdom in their sound somewhere.
I've just come across a new Liverpool band called Betty Curse who are classified as Gothic/Indie/Pop. Now certainly their look is undenyably 'Gothic' but you can scrap Goth and Indie from the genre description. They are pure pop rock.
